Origin Story

Minted Solutions started with one realization: great businesses fail to reach their potential because their systems and websites don’t perform. The catalyst came from watching my father’s construction company, built on word of mouth, hit a ceiling it shouldn’t have. His craftsmanship was exceptional, but his website didn’t bring in a single customer. It wasn’t built to convert, and if it had been optimized correctly, it could’ve changed the entire trajectory of his business.

That moment shaped Minted’s mission: to help business owners build operations and online systems that actually make money. Every website we build is backed by strategy, automation, and data, designed to capture leads, close clients, and keep your business growing even when you’re off the clock.

The name defines the mission.
Minted means to create or produce something valuable.
Solutions are systems that solve real problems.
Together, Minted Solutions means:

“We create systems that produce value.”

Because when your systems work, you don’t have to.
That’s the Minted difference.

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A young man with red hair and fair skin, wearing a dark blazer, white shirt, and beige pants, sitting on stairs with a black metal railing, smiling at the camera.

Jensen Hoffman


Founder
Minted Solutions

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A woman with auburn hair posing indoors in front of a window with curtains, wearing a black strapless top and light-colored pants.

Brittany Lawson


Design Partner
Flourish Wildly

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